Turning 70% Breakage into 99% Success: The Power of Fiber Interior Packaging

The Challenge

An emerging alcohol free mixer company—born during the pandemic and built by two best friends—was hand packaging orders from a living room. Early growth came with a painful cost: about 70% of shipped liters were breaking, creating refunds, reputational risk, and lost momentum.

Early shipments used flat wine handpump airbags inside single-wall boxes. While a common packaging solution, that approach had multiple drawbacks, including high damage rates, nonrecyclable materials, high material costs & handling time, and carrier friction.

The Solution

Design

Locks bottles in place with molded pulp cavities that shield top and bottom—the most vulnerable points in transit

Sustainable

Eliminates non-recyclable airbags, improving sustainability and simplifying disposal for customers

Efficiency

Speeds packout with an intuitive fit—no pumps, no inflation, fewer steps

Fulfillment Ready

The fulfillment center accepted the packaging immediately—reducing onboarding friction and downtime

The Bottom Line

After switching to Fiber Interior Packaging, the brand saw just 1 return out of the next 100 orders—and that single return was due to a carrier issue, not the packaging. The new solution went straight to their fulfillment center with no persuasion needed, streamlining operations and restoring confidence.

“Switching to Fiber Interior Packaging changed everything—breakage disappeared, packout got faster, and our fulfillment center approved it immediately. It’s the right choice for our mixers and our values.” – Chris Hawks, Founder