PROOF SYRUP ENHANCES CUSTOMER UNBOXING EXPERIENCE

Packaging Solution Summary:
A manufacturer of Old-Fashioned cocktail syrups was experiencing customer complaints when it’s syrups, which are packaged in glass bottles, were being delivered damaged to their customers. After switching to Great Northern – Fiber Interior Packaging, the company has now significantly reduced damage and enhanced their customers unboxing experience.

Customer Background:
Proof Syrup was founded in 2014 when a group of craft bartenders in Decatur, GA had one simple premise: Everyone deserves a great drink but shouldn’t need to have a bartender on staff or wrestle around making simple syrup to get it. Proof Syrup has grown quite a bit since then, and now offers a wide range of premium cocktail syrups.

Simplified Packaging for a Better Unboxing Experience

Russell Williams, Chief Creative Officer at Proof Syrup, reached out via the Great Northern website and started discussions with the Fiber Interior Packaging inside sales team, to gather more information about the Fiber Interior Packaging solution.

“What caught my attention was the ease of unpacking that our customers would experience with this solution. I not only want our product to arrive to our customers damage free, but it is equally important that they have a great unboxing experience, not opening their box to deal with the hassles of peanuts or bubble wrap,” says Will Harris Chief Operating Officer of Proof Syrup.

Previously, Proof Syrup had been packaging their shipments with packing peanuts or bubble wrap, both of which are a dreadful unboxing experience, and because the bottles had no way of staying in place inside the box these options didn’t provide much protection. After switching to Fiber Interior Packaging, they have received positive feedback from their customers while seeing a reduction in the amount of shipping damage.

Not only was Proof Syrup able to work with Great Northern on the molded inserts but also are purchasing custom boxes for their individual bottle shipments. Great Northern’s expertise provided a total package solution: the molded inserts which fit the syrup bottles along with an exterior box that is specifically made to hold the bottle and inserts in place while showing off their brand image. Not only does the printed box showcase the Proof Syrup brand but it has also been certified in our ISTA 6 laboratory.

Proof Syrup chose to work with Great Northern Fiber Interior Packaging because of the quality, service, and expertise. “Great Northern Fiber Interior Packaging has always been very accommodating for our needs” says Will Harris.

proof syrup packaged for shipping

Great Expectations

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