Less is More: Barilla Finds Sustainable E-Commerce Packaging Model

The Challenge

Barilla, a manufacturer of pasta sauce was looking for a way to reduce labor and material costs for their e-commerce shipments. As e-commerce sales have grown over the past few years, Barilla’s packaging costs took a hit. They were looking for a sustainable packaging solution that fit with their Good for You, Good for the Planet initiative while still protecting their product.

The Solution


Removed the need for 7-8 corrugate inserts into two parts


Biodegradable and 100% curbside recyclable solution


Solution that securely holds product in place during transit

The Bottom Line

Our engineers designed molded pad inserts that helped Barilla replace the 7-8 pieces of corrugate they were using, staying true to their Good for You, Good for the Planet initiative. The new solution helped Barilla reduce labor and material costs and also pass the Amazon SIOC 6A Test for shipping jars via e-commerce.

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